They have furry ears, cute and funny expressions and millions of followers: pets on social networks have always been popular and able to have legions of fans in their own right. But what we want to talk to you about today is how to make your pet famous on Instagram and become an influencer.
Why making your dog or cat a web star
It is not surprising to anyone that anyone is attracted to pictures and videos of beautiful, funny, cuddly, skilful or simply nice animals. Therefore, why not take advantage of this great acceptance to try to make your own dog or cat famous?
The benefits can be truly many:
- Get free animal care products from well-known brands
- Get industry discounts
- Support charitable causes
- Make a real job out of it
The procedure for social success for your dog or cat is quite similar to what people have.
You have to create an Instagram account for your pet, invent a narrative and give it a personality and plan a content strategy. Success on Instagram, if well managed, can become a real business that can also produce high earnings.
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The first 5 steps to a successful pet-account
As in all activities that one hopes will lead to a result, one needs to do a little planning before starting.
Here are tips from leading web communication experts to get your furry social project off the ground.
- Choose a niche and differentiate yourself from others.
- Create your brand: make sure your user names, profile photos and colour schemes are consistent across all your social media and creative channels for maximum recognition.
- Get the necessary equipment: a good quality smartphone and a few apps will suffice in the beginning.
- Practise photography and editing: creating high-quality content takes a lot of work and honing skills such as photography and video editing requires a lot of practice.
- Be consistent: regular planning can help maintain your follower base, as people will know when to expect new content from you.
The contents of your dog or cat’s profile
But what are the characteristics of pet profiles most valued by web users?
- Pictures with dogs and cats of different breeds have a higher average involvement than pictures of a single dog
- Tricks and tips on leashes, harnesses and grooming accessories for pets are very popular
- Action and adventure get the most likes on average
- Dogs dressed up this year recorded higher average engagement on Instagram in 2020
- Photos that highlight the beauty of your four-legged friend’s coat are always in the spotlight.
People also love the skills that make your pet more human: sitting, staying and shaking a paw, for example. But don’t forget that what most endears and inspires your followers are the activities that dogs and cats do with their humans such as bath time, a walk in a new place or a parlour game.
The most famous pet influencers of 2021
Looking for inspiration? Then check out this list of pet-influencers who have already reached the pinnacle of success.
Tapinfluence also talks about it.
Nala Cat is a kitten who has become a testimonial for a cat food line. She has a touching story, rescued from an animal shelter when she was 5 months old she has won numerous awards. Her profile has 4.5 million followers.
Itsdougthepug, winner of the People’s Choice Award Tik Tok and self-proclaimed king of pop culture, is a pug who has already lent his face to several world-famous brands. He boasts 4 million followers on Instagram
Thedogist or dog stories, is a profile of the photographer and pet-lover Elias Weiss Friedman. As many as 3.8 million followers!
Grumpy Cat is the world’s grumpiest cat but is followed by 2.6 million users worldwide.
Tuna, is a 10-year-old Chiweenie with a very distinctive muzzle. He was adopted by Courtney Dasher in December 2010 at a Los Angeles farmers’ market when he was a four-month-old puppy and to date has over 2 million fans.
Even English pets count their stars!
Just think of the celebrities’ dogs Maverick Do(g)brev, the pup of Nina Dobrev, or Kuma the rescued Pitbull of Justin Theroux, and not forgetting jiffpom the super famous Pomeranian or Tucker and the recently arrived brother Todd.
The importance of your pet’s character
The pets we proposed above, as you can see, all have their own peculiarities and characteristics. It is you who has to build a narrative around your four-legged friend. To do this, you need to take beautiful photographs and be willing to tell its story as if it were your own.
Do not forget, however, that first and foremost your pet must be happy and well disposed. Do not force it into photographs that force it into poses, do not dress it up if it is not comfortable and above all take advantage of the photo set to have fun with it.
